White-label Enterprise Platform

One platform.
Every venue.
All your guests.

Sirad is the AI-powered booking and guest experience platform built for hospitality groups. Hotels, restaurants, spas, beach clubs — managed from a single command centre, branded entirely as your own.

Built for every group
01

Hotel Groups

One AI-powered guest experience layer across every property touchpoint — spa, restaurant, pool, beach club — all white-labeled to your brand.

Multi-propertyIn-stay upsellGuest data
02

F&B Groups

Unified reservations, waitlists, and analytics across every outlet. One dashboard for operators managing multiple venues.

Multi-outletTable managementNo-show tracking
03

Lifestyle Brands

Salons, spas, beach clubs, and wellness brands — appointment-based booking with AI-powered upsell and loyalty built in.

Appointment bookingStaff schedulingRepeat guests
See it in action

Two ways to book — just ask, or tap a slot.

Sirad
AI concierge · online
Book me a facial with Emma next Thursday evening
Emma has 6:00pm and 7:30pm free at Rouge Salon on Thu 26 Jun. Which suits?
6pm please
Booking confirmed
Classic Facial · with Emma
Rouge Salon · Thu 26 Jun, 6:00pm
Message Sirad…

Book by chat

Guests just say what they want. Sirad finds the venue, checks live availability, honours staff requests, and confirms — around the clock.

Rouge Salon & Spa
Downtown Dubai · Salon & Spa
Classic Facial
60 min · AED 320
Choose a time
Wed 25
Thu 26
Fri 27
10:00
10:30
11:00
11:30
12:00
12:30
2:00
2:30
Review booking

Or tap a time

Prefer to browse? Pick a service, choose a professional, and tap a real open slot — booked in-app in seconds.

The platform

Your brand.
Our infrastructure.

Sirad powers the entire booking stack invisibly. Every guest interaction carries your name — and every piece of data stays yours.

  • Custom domain and fully branded booking flows
  • Guest data is always yours — no third-party lock-inPwC: 64% of regional hospitality leaders cite data privacy as a top AI barrier.
  • Integrates with your existing PMS, POS, or CRM
  • New venues onboarded in under 48 hours
  • Dedicated enterprise support and setup teamPwC: 73% cite a shortage of in-house AI talent.
Sirad analytics dashboard — bookings, revenue, peak hours, and source tracking

Everything your team needs. Nothing they don't.

Purpose-built for premium hospitality, with the flexibility to fit how your group already operates.

AI Booking Agent

Guests book in plain language — Sirad handles discovery, live availability, staff requests, and confirmation, 24/7 across every outlet.

Recurring Routines

Set a standing appointment once — the fortnightly blow-dry, the Friday table — and Sirad rebooks it automatically, every time.

Memory & Personalisation

Sirad remembers dietary needs, favourite tables, and preferred staff — so every booking gets more personal, not more repetitive.

Never Invents a Booking

Every time is re-checked against live availability before it confirms — no hallucinated slots, no double-bookings, no awkward surprises.

Group Command Centre

One portal for all venues. Live occupancy, revenue, and guest flow across every property — visible in a single unified view.

Fully White-Label

Your logo, your colours, your domain. Every guest interaction is entirely your brand — with Sirad powering it invisibly behind the scenes.

Sirad Pro Analytics

Cross-venue guest behaviour, spend patterns, peak hour modelling, and no-show prediction — all in one analytics layer.

Smart Upsell Engine

At every booking touchpoint, Sirad surfaces contextual add-ons — upgrades, tasting menus, treatment packages — automatically and intelligently.

Flat SaaS Pricing

One predictable monthly fee for your entire group. No per-cover charges, no per-booking cuts. Your revenue stays yours.

The shift

Guests have already moved to AI-first booking.

Travellers increasingly discover and book through AI assistants, bypassing traditional channels. PwC calls it disintermediation — a risk for the middlemen, an opening for operators who own the experience directly.

As Saudi Arabia targets 150 million annual visitors and the UAE positions itself as a global leader in AI-powered tourism, the region's hospitality groups are racing to adopt AI. Sirad turns that shift into your channel — a branded AI booking layer your guests speak to directly, instead of a third party.

47%

of hospitality bookings still happen offline — by phone, walk-in, or through a staff member. That's the revenue Sirad captures for you.

McKinsey, 2024
18.8%

growth in upsell revenue when automated pre-arrival communications are introduced across a property.

Revinate Benchmark Report, 2024
Across Middle East hospitality
3%

of Middle East hospitality leaders have scaled AI enterprise-wide — even though 91% are already piloting it. Sirad takes your whole group from pilot to live in 48 hours.

PwC Middle East, 2025
85%

struggle to connect AI to their existing systems. Sirad slots in alongside the PMS, POS, and CRM you already run — no rip-and-replace.

PwC Middle East, 2025
97%

plan to adopt AI to elevate the guest experience — exactly what Sirad's AI booking agent and personalised upsell are built to deliver.

PwC Middle East, 2025

Ready to
centralise
your group?

Onboard in days, not months.
Dedicated setup for enterprise groups.

Venue Portal

Sign in to manage your bookings